Finding Middle Ground: The Role of Design in Shaping Business Choices
Mar 7, 2024,12:25pm EST Design and business are fundamentally problem-solving endeavors. While design addresses challenges creatively, business focuses on monetizing these solutions. They are intricately linked, akin to siblings, with design’s influence on business decisions comparable to the wind shaping the weather. Successful businesses adeptly leverage the advantages of good design through compromise. McKinsey’s …
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