Published Date: April 2025 ✍️ Author: Global Luxury & Investment Real Estate Desk 🌐 Source: GlobalWorldCitizen.com
In a bold fusion of sports, luxury real estate, and global branding, Chelsea Football Club and Dubai’s premier real estate powerhouse, DAMAC Properties, have joined forces to create the world’s first-ever football-themed branded residence: Chelsea Residences by DAMAC.
Set in the heart of Dubai Maritime City, this visionary project redefines global high-end living by merging Premier League prestige with the Gulf’s booming luxury real estate market.
Dubai Maritime City: The New Home of Chelsea Prestige Living
Located on the waterfront of Dubai Maritime City, Chelsea Residences by DAMAC will feature:
Over 1,400 luxury residential units
Iconic Chelsea FC-themed design elements
Panoramic views of Dubai’s seafront
Exclusive Chelsea-branded wellness, fitness, and performance amenities
This next-generation development caters to global investors, luxury buyers, football fans, and lifestyle seekers, positioning Dubai as the epicenter of branded real estate experiences.
“This launch celebrates innovation, legacy, and the passion of Chelsea FC while setting a new benchmark for luxury branded living in the Middle East.”
— Amira Sajwani, Managing Director, DAMAC Properties
Global Branding Meets Gulf Real Estate Powerhouse
This landmark partnership includes:
DAMAC branding featured on Chelsea’s men’s and women’s kits for the 2024–2025 football season
A global campaign uniting sports, real estate, and lifestyle investment
Expanded presence for Chelsea FC in Middle Eastern luxury markets
“We are thrilled to bring Chelsea to life in Dubai with DAMAC — a global leader in luxury real estate.”
— Jason Gannon, President & COO, Chelsea Football Club
Chelsea Residences: Football Glory Meets Ultra-Luxury Living
Designed with Chelsea’s core values — performance, excellence, and global prestige — the residences will include:
Bespoke concierge services
State-of-the-art wellness and recovery centers
Exclusive Chelsea-branded interiors and club-level experiences
A curated lifestyle inspired by the elite world of European football
This project adds to DAMAC’s track record of branded real estate success, alongside high-profile collaborations with Versace, Cavalli, and de GRISOGONO.
GlobalWorldCitizen.com Insight: Why This Matters for Global Investors
Chelsea Residences by DAMAC is more than a real estate launch — it represents the convergence of three powerful global trends:
1. The Rise of Sports-Branded Real Estate
From Miami to Madrid, luxury homes aligned with iconic football clubs are emerging as trophy assets for high-net-worth individuals.
2. Dubai’s Ascendancy in Global Luxury Investment
Dubai continues to attract billionaires, celebrities, and global investors with its tax-free zones, elite developments, and world-class infrastructure.
3. Football Clubs as Global Luxury Brands
Chelsea FC’s move into the branded residence market mirrors the evolution of clubs into multinational lifestyle brands.
Investor Insight from GlobalWorldCitizen.com
Chelsea Residences by DAMAC offers global citizens:
An opportunity to own branded, waterfront property in one of the world’s fastest-growing ultra-luxury hubs
Access to exclusive Chelsea FC experiences embedded into daily life
A strong long-term asset aligned with Dubai’s booming property investment landscape
Though pricing and delivery dates are yet to be confirmed, demand is expected to be exceptionally high among international luxury buyers.