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Ennismore and Partners Unveil Debut Rixos Branded Residences in Dubai’s Real Estate Market

Ennismore, in collaboration with developer East & West Properties, Driven Properties, and Refine Development Management, introduces a new real estate venture named Rixos Financial Center Road Dubai Residences.

Situated in Downtown Dubai, these residences will soar to a remarkable height of 340 meters, spanning an impressive 76 stories.

 

Francois Baudin, Chief Business Officer of Ennismore’s Immersive Resorts, expressed, “With the introduction of Rixos Financial Center Road Dubai Residences, we embark on a new era of refined elegance in Downtown Dubai. Each residence has been meticulously designed, representing a symbol of contemporary sophistication – a modern landmark that encompasses the essence of the Rixos commitment. We invite our residents to join us on this captivating journey as we explore unprecedented levels of luxury, setting a fresh benchmark for residential living. Here, you’re not just a resident; you’re an honored guest in a world-class resort.”

 

The property will offer 260 exceptional residences, ranging from one to four-bedroom units, along with luxurious four and five-bedroom duplex penthouses.

 

Residents will enjoy dedicated amenities such as the brand’s signature Turkish Hammam, steam room, and treatment rooms within the wellness center. Other highlights include various swimming pools, a sky lounge, a ground floor café open to the public, a private screening room, a golf simulator, a games room, a jogging track, a yoga deck, an indoor and outdoor fitness facility, a Rixy Kids Club, and more.

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A spokesperson for East & West Properties expressed their excitement, stating: “This marks a monumental chapter in our journey as East & West Properties introduces the world’s inaugural standalone Rixos residential project. Exuding sophistication, this development is a testament to our commitment to redefine the standards of residential excellence in the heart of Dubai.”

 

Abdullah AlAjaji, Founder and CEO of Driven Properties and Partner at Refine Development Management, emphasized: “The unveiling of this groundbreaking project signifies more than just the addition of another residential building to the skyline; it symbolizes the embodiment of innovation, luxury, and a commitment to redefining the standards of urban living. We are honored to be a part of the world’s inaugural standalone Rixos residential project right here in the heart of Dubai.”

 

Ennismore’s branded residential properties, including Rixos Financial Center Road Dubai Residences, are backed by Accor One Living, the company’s pioneering mixed-use platform focused on developing and operating branded residential communities.

 

Accor One Living seamlessly connects homeowners, guests, and partners to Accor’s diverse ecosystem of brands, expertise, and solutions, fostering a continuous flow of new opportunities for living, working, and playing.

Ennismore boasts an impressive portfolio of over 25 branded residence projects, both operational and under development, including Mondrian Burleigh Heads in Gold Coast, Australia.

 

Dubai’s vibrant real estate market remains a focal point for Ennismore’s branded residences, with notable properties such as SLS Residences The Palm Dubai set to open in 2026 as the brand’s first standalone residence outside of the Americas.

Upcoming projects include Mama Shelter Residences, Dubai, set to infuse trendsetting energy into the Business Bay area upon its 2024 opening, 25hours Heimat Dubai, a pioneering venture for the brand, and the recently opened SO/Uptown Dubai Residences, a stylish 227-residence property catering to a fashion-forward generation of homeowners.