Mercedes-Benz, in partnership with Binghatti Properties, has revealed a new venture in the realm of luxury branded residences at the Meydan Hotel in Dubai. The project, named Mercedes-Benz Places | Binghatti, is slated to kick off the construction of a 65-storey residential tower later this year.
Soaring to a height of 341 meters, this iconic tower is designed to provide residents with a holistic, connected, and desirable luxury living experience, incorporating the distinctive design DNA, emotion, and intelligence synonymous with the Mercedes-Benz brand.
Inside Mercedes-Benz Places | Binghatti: Everything You Need to Know “By introducing Mercedes-Benz Places in Dubai, we are pioneering the seamless integration of the Mercedes-Benz world into the living environments of our customers and prospects,” remarked Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, Marketing and Sales.
The residences will boast mixed-use facilities encompassing restaurants, sports and wellness zones, lounges, non-automotive retail spaces, exhibition areas, and parking. Furthermore, Mercedes-Benz Places is set to offer cutting-edge mobility solutions, including EV charging, smart mobility apps, ride-hailing, bike and scooter sharing, chauffeur services, and automated valet parking.
“Our goal is to craft an unparalleled living experience for residents and guests worldwide. Mercedes-Benz Places will encapsulate the essence of elevated living inherent in the Binghatti brand identity,” stated Muhammad BinGhatti, CEO of Binghatti Properties.
The tower’s elliptical exterior, drawing inspiration from the sleek lines of modern Mercedes-Benz cars, is set to make a bold architectural statement.
Gorden Wagener, Chief Design Officer of Mercedes-Benz Group AG, expressed, “We have extended our distinctive design philosophy of Sensual Purity beyond the realm of automotive and shaped an iconic landmark. Its unique, futuristic appearance will be synonymous with the design, technology, and luxury allure that characterize every Mercedes-Benz.”
Comprising 150 carefully crafted residences, Mercedes-Benz Places | Binghatti is designed to enhance the brand experience. The tower’s design incorporates three key elements – the core featuring horizontal balcony structuring, the lamella structure with dynamic lines, and the closed southern façade adorned with visually striking cladding for both shading and energy efficiency.
