After an impressive debut and a successful pre-order phase, Samsung’s Galaxy S24 smartphones are now available to the public. For those embracing Samsung’s smartphone vision, enticing offers of complimentary and discounted hardware accompany the new phones.
While the current offers may not match the breadth seen during the pre-order period, the appeal remains strong. The opportunity to upgrade onboard storage to the next tier is particularly attractive, especially now that Samsung has transitioned into full retail mode.
Pre-orders generally cater to those purchasing SIM-free handsets. However, a significant portion of S24 sales is expected to flow through mobile carriers, leveraging the flexibility of two-year contracts to spread the financial impact of any offer.
In the UK, Samsung complements carrier offers with an additional incentive. Customers purchasing a Galaxy S24, S24+, or S24 Ultra from various networks and retailers in February receive a complimentary bundle of Galaxy Buds2 Pro and SmartTag 2, which must be claimed from Samsung within 30 days.
Direct purchases from Samsung UK unlock additional perks. Buyers of Galaxy S24 or Galaxy S24+ enjoy a 5% discount on their first purchase over £500 in the Samsung Shop App, a 30% discount on the Galaxy Watch6 Classic, a 30% discount on two years of Samsung Care+, and a 12-month subscription to Disney+. Exclusive online colors are also available.
Regional variations exist in the offers, with specific discounts on accessories for different handset models in the US. Local listings and network pricing should be consulted for specific details.
Beyond the promotions, the US prices for SIM-free handsets, indicative of other regions, are as follows:
- Galaxy S24: 128GB storage for $799; 256GB storage for $859.
- Galaxy S24+: 256GB storage for $999; 512GB storage for $1,199.
- Galaxy S24 Ultra: 256GB storage for $1,299; 512GB storage for $1,419; 1TB storage for $1,659.
Samsung’s strategic global promotions aim to drive sales of the Galaxy S24 family, capitalizing on a brief window of advantage. Launching ahead of the traditional mid-February schedule and before Mobile World Congress, Samsung aims to secure consumer loyalty and ecosystem integration. With the Galaxy S24 release strategically timed after the iPhone purchasing wave, Samsung seeks to entice users with compelling offers and maintain its competitive edge.